NAVIO

• AV Commerce™
• Platform
• Rights-Based Commerce

Rights-Based Commerce

Rights-based commerce is a new online transaction model that better leverages the distributed nature of the Web.

It allows content owners to promote, sell and distribute their content further — across multiple networks and devices — while protecting their digital assets and maintaining brand control. Additionally, consumers are able to legally buy, sell, trade, share, store, and access their digital collections in more places than ever before.

Rights-based commerce is based on the familiar concept of transferring ownership via rights. It’s akin to purchasing a home — the physical building and land is not delivered to your doorstep, instead the title or right to the home is transferred to you. Rights are far easier to manage than digital files or physical assets, and can easily be created, acquired, stored, traded, transferred, and redeemed. This approach allows ecommerce to become decentralized — like the web — and thus simpler and cheaper, with far more distribution flexibility.

Everyone benefits from right-based commerce in many ways. Content owners can create better products for consumers because they can combine rights more easily into an attractive bundle. Additionally, content owners have more opportunities to sell their products since commerce can happen anywhere — in a blog, on a fan site — rather than exclusively with large ecommerce retailers. Lastly, consumers get more value when purchasing assets which include additional rights, like the right to redeem a back up copy or use on multiple devices.

Everybody Wins with Rights-Based Commerce

• Consumers win because they get more value and convenience.
• Content owners & artists win because they get better distribution for their goods.
• Web site owners & bloggers win because they can sell relevant products on their site.
• Everybody wins because it’s a far more democratic commerce model than today’s centralized transaction hub approach.

Learn about Navio's direct-to-consumer Solutions.