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• Rights-Based Commerce

AV Edge

Unlike centralized hub-based commerce, AV Edge enables transactions to happen wherever your customers are. Content owners can package, promote, sell and distribute their content across multiple networks and devices—while protecting their digital assets and maintaining brand control.

AV Edge opens up new direct-to-consumer business and distribution opportunities for content owners and lets consumers purchase digital content when and where it is most convenient for them.

With AV Edge, innovative and transactional mini-storefronts can be accessed through:

• Transactional widgets
• Text links
• Peer-to-peer (P2P) networks
• Point of sale PIN promotions
• Mobile promotions

Widgets that Sell

Content owners and advertisers benefit from the transaction portability offered by AV Edge. Storefronts with shopping cart and checkout functions can be embedded directly within a web page.

Built with Flash technology, which is universally accepted online, transactional widgets allow an advertiser or content publisher to place a storefront directly onto a web page.

Customers can buy direct from the content provider within the widget—there is no need to click through to a separate website. For example, a Rolling Stone blogger promotes the right to download songs directly from his fan blog—not by linking to Amazon, but by enabling his website to transact directly, using rights-based technology.

P2P Distribution

Leverage the reach of peer-to-peer (P2P) networks to deliver digital content by seeding or creating peer nodes on existing P2P networks like BitTorrent, eDonkey, Bearshare and more. Users of the P2P network are able to search and download content from the content providers just like they would from any other seeder on the network.

If the content is protected with digital rights management (DRM), the provider has the option to allow limited uses. For example, 20 second clips to a handful of playbacks are enabled before the user must purchase the content through a web store.

P2P networks, while known for piracy of digital content, still remain a viable means to distribute samples of digital content to inspire consumers to purchase rather than steal.

Point of Sale Promotions

AV Edge lets content providers create and implement promotions that can be fulfilled at retail point of sale. For example, a music company creates an in-store promotion offering a free ringtone and unreleased track from a popular artist to customers purchasing the latest CD. Upon purchase of the CD, customers log onto a redemption website to redeem their digital rewards.

This type of promotion boosts sales without the need to develop new packaging and can be implemented after a new release has been launched.

Mobile Promotions

AV Edge provides mobile marketing solutions for media and mobile content providers who need to expand their reach to mobile audiences and differentiate their offerings through unique themed bundles of products.

Navio’s mobile marketing services can be used separately, or combined to create integrated marketing campaigns. Often, content owners use services like sweepstakes to sample the audience, and then text back offers based on captured information. Or drive users to the PC for additional upsells by incenting them with a starter balance or loyalty points they can spend.

Mobile marketing campaign examples include:

• Sweepstakes/Opt-in: Promote a sweepstakes or advertise free content via a text message to mobile phones. Participating users are sent brand-focused messages or offers, which can include a link to a WAP site.
• Opt-in Promotion: Customers text-in to get free content and receive promotions in their digital home. Fans text a short code and receive a free team ringtone.
• Trivia Promotions: Perfect for the launch of new mobile properties or boosting interest around an existing brand, trivia promotions encourage people to request and/or answer trivia questions via text message to a short code. Users receive points or digital merchandise for participating.
• Voting Promotions: Users are encouraged to text-in to vote for their favorite artist, song, sports MVP and more. Once they have “opted-in”, users receive a thank you message along with a sponsor-related message and a link to a WAP store or offers to purchase related digital content.
• Feedbacks: These are simple one-message-in/one-message-out services, great for creative marketing campaigns. For example, a major magazine publisher targeting teen girls sets up a messages-to-the-editor campaign where teen girls provide feedback on a particular topic, and the editor then promotes it in their publication. Another example would be encouraging concert goers on the large screen on stage to text-in a feedback to the band.
• Text to Join Subscriptions: Users text-in to join a monthly message club, and get a few themed messages a month. For example, while waiting in line at a theme park, posters invite attendees to join the fan club of their favorite theme park character. Once subscribed, they receive weekly themed messages on their phone.
• Random Numbers: Send or redeem a unique number at random for Instant Win types of campaigns. A recent well-known soft drink bottle cap campaign encouraged users to text in their unique number to a short code. Prizes included loyalty points, free digital merchandise and a chance to win a grand prize.

Tell a Friend

AV Edge lets content publishers leverage their customer base by encouraging referrals. For example, award loyalty points to customers who refer content to friends who subsequently purchase.

Try/Buy Campaigns

Whether delivered via email, P2P or from a website, try/buy campaigns let potential customers get a free content sample without sacrificing security or content control. Free samples stimulate purchase—especially if you give users the ability to experience a significant portion of the content.

Learn how to distribute all your digital goods with AV Deliver
Or see it in action at Navio's Customer sites.